Alex Covrig Portfolio

Well hello there!
Meet a Senior Creative with a passion for 3D visualization and animation - that's me! With an extensive experience in advertising, I've pretty much done it all.

Being an architect by trade, my brain is wired to balance creativity and logic. This helps me to strategically structure my artistic process and eliminate those pesky false leads that waste time. I always keep it simple and clear, and I'm heavily influenced by the nordic design school.

As an Art Director, I've mastered the language of advertising and marketing communication as a second language, and boy is it a lively one! Always evolving, always transforming - it keeps me on my toes.

Let's talk about my number one passion: 3D visualization. I've had the pleasure of working with some fantastic Directors, Photographers, and Directors of Photography on award-winning advertising projects, where I learned to bend light and capture products in all their glory. And now, I get to do that in 3D! Since the first Toy Story movie came out, I've been replicating the actual physics of light and camera lenses with millimeter accuracy. Pretty cool, huh?

I've also been to six F1 Grand Prix races so far (this number is not meant to be the last) and some WEC (World Endurance Championship) events at nearby tracks. But my ultimate goal? Building a race car and competing with it at least once a year. Watch out, world!

And finally, I want to share my love for adventure and discovering new places. There's nothing quite like the thrill of exploring new terrain, which is why I took on the challenge of walking the 800km of the difficult Camino del Norte trail of Camino de Santiago. It was a life-changing experience that left an indelible mark on my soul. The breathtaking scenery, the exhilarating physical challenge, and the people I met along the way all combined to make it an unforgettable journey. And you know what? I'm already looking forward to doing it all over again!